ABC’s Good Morning America has a rip ‘n’ read style story on “junk mail”- a couple of un-referenced statistics (”Every American receives 17 trees worth of junk mail per year”), and telephone numbers to call to get on do not mail lists.

The irony is that to read the story online, you have to get past a pop-up ad for a restaurant. Once you get to the story, there are six separate ads on the page, two of them animated, all competing with the photo of correspondent Elisabeth Leamy doing her best naughty Mona Lisa pose. I guess I should give them credit for the absence of those annoying Flash pop-ups.

But if advertising arriving in my mailbox is ‘junk’, what does she call the ads that arrive with her story? And maybe more importantly, what about the 16 minutes or more of ads every hour on ABC Television?

Could that be part of the reason that network television viewership is dropping even faster than say, first class mail volume?

ABC News: Don’t Let Junk Mail Weigh You Down

This entry was posted on Saturday, March 4th, 2006 at 8:28 am and is filed under junk mail. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.