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A customer asks: why do we call it ‘tracking’ if it doesn’t actually track anything?

A postal customer/blogger asks a question I’ve pondered myself- why do we offer “tracking” that doesn’t provide any useful information?

HeavyWinter \\ USPS Package Tracking

This entry was posted on Friday, April 7th, 2006 at 8:38 pm and is filed under postal, tracking. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “A customer asks: why do we call it ‘tracking’ if it doesn’t actually track anything?”

  • 1
    lynn busby
    April 10th, 2006 12:40

    We sell Delivery Confirmation and Signature Confirmation, neither of which is called tracking. We are able to Track Registered mail and Express mail. That’s why the site is called Track and Confirm

  • 2
    BFTS99
    April 24th, 2006 20:04

    The USPS is allowed to use deceptive advertising and get away with it. Their window clerks are trained to use the misleading language to lie to their customers that they are getting the same services offered by private carriers, when in fact they are not.

  • 3
    MSP
    May 29th, 2006 12:49

    Oh please BS, enough ups hot air propaganda.
    Most people want to know when the parcel was delivered,Period.
    Delivery confirmation does that.
    Explain how ups can
    “reschedule” delivery at will and not pay a refund for their missed “guaranteed” delivery window?
    That’s what I thought.

  • 4
    BFTS99
    July 4th, 2006 05:05

    Then why do the clerks call delivery confirmation tracking? Will you be calling your parcel post “ground” next? You may be in trademark infringement territory if they do.