postalnews blog

“Not all direct mail is junk mail”

Posted in Direct Marketing, ad mail, junk mail, postal by brian on the April 11th, 2006

Jim Logan explains the difference.

Jim Logan - 10 Tips To Improve Your B-B and B-G Direct Mail Campaigns

3 Responses to '“Not all direct mail is junk mail”'

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  1. BFTS99 said, on April 12th, 2006 at 12:34 pm

    Direct mail is Junk mail, who are you kidding?

  2. Jim Logan said, on April 12th, 2006 at 8:53 pm

    All junk mail is direct mail, but not all direct mail is junk mail. The difference is value. And that’s the opportunity.

  3. BFTS99 said, on July 6th, 2006 at 5:53 pm

    Bring on the Do not mail list or exploit this USPS program:
    http://www.junkbusters.com/dmlaws.html#form

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