The value of hard copy, delivered by mail:

“It’s an interesting question.  And a strategic one.  If I’m publishing a fee-based newsletter, is it better to email or print and snail mail it to my audience?  According to Christopher Knight at Email Universe.com, it’s better to print it…if you want your reader to value it most.”

Jim Logan – Should You Print Or Email Your Fee-Based Newsletter?

This entry was posted on Wednesday, April 12th, 2006 at 7:25 pm and is filed under Direct Marketing, email, postal. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.