I enjoy Azeez Jaffer’s responses to anti-postal newspaper columns, editorials, etc., as much as anyone, but I sometimes wonder if he’s missing the Postal Service’s real PR problem. Sending off another clever letter to the editor complaining about the use of the phrase “going postal” may be satisfying, but in the long run, what difference does it really make?

Meanwhile, we seem to be either shooting ourselves in the foot when we deal with postal reform in DC, or burying our head in the sand when it comes to dealing with plant consolidations in the field. Why can KFOX in El Paso say that they’ve waited months for someone from the El Paso Post Office to talk to them? Why can Senator Harkin complain that we won’t tell him what our plans are for Sioux City? Why are we letting the mailers, unions, and politicians do all the talking?

Why are we wasting our time going postal over “going postal” when there are more important things to worry about?

This entry was posted on Wednesday, April 26th, 2006 at 5:35 am and is filed under 'going postal', PR, Politics, plant consolidations, postal. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.