Thanks for the revenue, valued customers!

Postalmag.com asks “What Has Capital One Been Doing With Its Negotiated Service Agreement?”, and answers by providing a laundry list of web sites and news stories about the company’s less than savory business practices.

Coincidentally, yesterday’s mail brought me no less than three separate letters from Capital One. I’ve probably received a hundred of these things in the last year. As a postal employee, I’m glad we’re getting all that revenue. As a consumer, though, I’d be concerned that Capital One thinks I fit their “bottom feeder” customer profile, except for one thing- all the offers use the unique address on my web site registration. Which means that the company apparently is mining web site registries for business addresses to spam.

Exactly why the company thinks it makes sense to continue sending me offers year after year when they get no response is mystifying, but I guess it’s what you’d expect from a company that needs to send billions of letters to get its discounts.

What Has Capital One Been Doing With Its Negotiated Service Agreement?

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