Catalogers in New England feel the (economic) chill

The DMNews blog reports from the New England Mail Order Association’s fall conference that DMers in the region aren’t necessarily expecting big returns from the fall mailing season, given the stagnant economy. From a postal standpoint, the message is mixed- one mailer said that while they could be “susceptible to the economy”, they would be sending out three times as many catalogs this year as last.

Economy’s Chill Felt in Upstate New York

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