Almost every catalog marketer at the [DMA06 San Francisco] show mentioned, with more than a little disdain, the *colossal* U.S. Postal Service booth. Instead of impressing them with their racing simulator, doubtful actors and postal service totes, marketers were annoyed at the extravagance in light of rate increases that suck more of their budget.
One marketer remarked that she would like to send the postal service a box of promotional pieces instead of payment for one of her mailings.
Acxiom Digital President Kevin H. Johnson discusses the differences between traditional DM and online marketing:
The true divide between digital and direct marketing is driven by one simple economic fact: cost per incremental online contact is effectively zero. Once you have set up an e-mail program and a Web site, each incremental e-mail or page view can be delivered for tenths of a penny (or even less).
It won’t exactly tell you whether or not you’d make a good Postmaster, but it’s a fun postal trivia game- Postmaster’s Challenge at the Smithsonian’s Postal Museum web site.
From the APWU- a commercial the union is running “in cities where APWU activists have already taken steps to inform citizens about the negative effect USPS network consolidation plans will have on mail service for individual postal customers and small businesses.” Click here for more on the APWU’s radio and TV campaign.
A gun lobby web site in Ohio is using the tragic death of a letter carrier in Canton, Ohio as fodder for its campaign to further loosen the state’s gun laws. The group apparently feels that the way to make Ohio safer is to have more guns on the street, not fewer. The item includes this gem: “As a postal worker, Milburn likely carried pepper spray to defend herself from potential dog attacks, as United States Postal Service regulations imply that even lawfully carried firearms are prohibited in their building. Milburn was more than likely denied the right to carry a firearm on the job.”
Here’s the second podcast from Postcom- this one features “PostCom President Gene Del Polito and Postal Consulting Services President Kathy Siviter discuss[ing] some of the concerns that were the subject of the most recent meeting of the PostCom Board of Directors” Click here to download the mp3 file, or double-click the play button below to listen online:
