Harte-Hanks to host online seminar to help marketers plan for proposed postal rate structure
CINCINNATI, OH To help U.S. commercial marketers understand the new postal rate structure and plan for new rates when they are anticipated to take effect next spring, Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing solution provider, will host a complimentary, scheduled one-hour Webinar on Thursday, December 7, at 2 p.m. EST.
To register, visit: http://harte-hanks.com/Webinar
“Marketing organizations have many questions about how they are going to cope with increases that — as proposed — are striking in some niche categories,” said Robert J. Colucci, corporate officer and vice president, Harte-Hanks. “This is a difficult rate case. Marketers need to understand that whether or not a mail piece is a letter, flat or parcel, and whether or not existing postal automation can accommodate that mail piece, create a huge difference in what mailers will pay once the new rates take effect as early as May next year. We know that marketers are making decisions now about their media mix, mail design, and how they plan to leverage the mail medium in mid-2007. This Webinar is intended to give clear, proactive direction on how marketers can optimize their direct mail resources.”
Experts scheduled to address the Webinar audience are Colucci, who also serves as a member of the Board of Directors for The Mailers Council, a coalition of more than 50 corporations, non-profit organizations and major mailing associations who represent for-profit and non-profit mailers and rely on the U.S. Postal Service to deliver correspondence, publications, parcels, greeting cards and payments; Charley Howard, vice president, postal affairs, Harte-Hanks, and Sharon Daniel, manager, mailing standards, U.S. Postal Service (USPS). Howard also serves as an industry representative on the Mailers’ Technical Advisory Committee, an advisory group on postal issues that includes USPS representatives.
