BroadRamp Awarded Contract to Provide Video to USPS Web Sites
Press release:
San Antonio, Texas. December 6, 2006 – BroadRamp Inc. today announced they have been awarded a contract with the United States Postal Service (USPS) to provide encoding, hosting, and streaming services on the USPS.com website utilizing BroadRamp’s innovative CDS™ content delivery platform. The effort is part of a comprehensive strategy intended to attract a larger audience to USPS’s increasing number of online services and engage a demographic that may not be familiar with Postal Service products and services.
The intent of providing richer multimedia offerings on USPS.com is to attract more users and engage a younger demographic that may not be familiar with postal services due to the advances of electronic communication.
The project will initially focus on utilizing CDS™ video for instructional and marketing purposes in support of services particular to the holiday season that include packing and mailing tips for holiday packages, online mailing and delivery options and do-it-yourself greeting card services.
BroadRamp’s CDS platform converts existing content into online interactive multimedia and delivers it online without the use of a media player. Their CDS-V (Content Delivery System Video Module), the application behind the USPS project, was developed to service companies with a large video presence. It is a database-driven, instantly updateable, secured server that allows virtually millions of video clips to be categorized, indexed, stored and distributed in seconds while maintaining simplicity and ease for administrators.
BroadRamp’s ability to deliver rich, large-format, high-quality video with quick launch has significantly enhanced the online experience of many of their clients’ customers. Additionally, the efficiencies of the CDS™ compression algorithms and automated encoding/provisioning solution can significantly reduce infrastructure costs, a critical factor in enabling many companies to enrich their online presence with streaming video offerings.
“We are very excited about the opportunity to assist USPS in enriching their online presence with our CDS™ video offerings,” said BroadRamp’s President and CEO Greg Nakagawa. “We look forward to facilitating their visionary designs with the use of our CDS™ technology, and we feel privileged to be selected to do so,” he added.
