Valassis, whose acquisition of direct mail giant ADVO was marked by lawsuits and accusations of dirty dealing on both sides, announced Friday that Rob Mason, Valassis Senior Vice President, Retail and Services, will be promoted to President, ADVO Inc., effective at the close of the ADVO deal. Mason will assume general management and profit & loss responsibilities while focusing on sales and marketing efforts.

Also on Friday, Valassis’s stock price jumped almost six percent to 14.62 on Deutsche Bank Securities analyst Paul Ginocchio’s upgrade of the stock from ‘Hold’ to ‘Buy’. Friday’s closing proce is still only half of what the stock was worth a year ago, however. The share price fell sharply in June on lowered earnings estimates, and dropped further in July when the ADVO merger was announced, and still further as the ensuing litigation dragged on.

This entry was posted on Sunday, January 28th, 2007 at 9:10 am and is filed under ADVO, postal. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.