Baby boomers are top ‘junk mail’ target
Press release from stopthejunkmail.com:
Consumers over the age of 65 are being targeted with the most junk mail according to stopthejunkmail.com’s 2007 second quarter survey. Results show that the over 40% of surveyed participants are over the age of 65 years old, the baby boomer demographic.
Stopthejunkmail.com releases their consumer opinion survey quarterly in an effort to determine how best to reduce the environmental impact of postal junk mail. The survey is taken anonymously by a nationwide sampling of consumers to accurately show attitudes toward stopping junk mail.
The survey also asks consumers what they believe are direct mail’s “worst offenders” with banks at the top of the list followed by catalogs. The top three cancelled catalogs during the last quarter were Frontgate, Ballard Designs and Home Decorators Collection.
August 29th, 2007 07:13
I think your reporter needs a little math education or history lesson. If over 65 (meaning 65 to 90 or more) is considered a baby boomer, I want to meet those 65 and older year olds who went to Woodstock.
August 29th, 2007 07:28
In case, you don’t follow up with good research to determine what is wrong with your news release, let me help by going to that bastion of information (which in this case is far superior to what ever source you used).
A baby boomer is a person born between 1946 and 1963 in Australia, Canada or the United States.
Source: The always “reliable” Wikipedia.
Hint: That is ages from about 44 to 61
August 29th, 2007 17:12
Rita-
Thanks for the insights- I’ll fire that reporter!
As you noted in your second comment, though, the story was just a press release from a company trying to sell another unnecessary stop-the-junk-mail ’service’- what can I say? It was a slow day for news, and they actually had some data, however dubious, to go with their come on.
You’re right about the definition of ‘baby boomer’, but you might want to check your Woodstock math: a person who’s 65 today would have been 27 back then. And as a matter of fact, both John Rosenman and Artie Kornfeld, two of the organizers of the event, were born in 1942, so they both turn 65 this year. And if that’s not enough, Richie Havens, the opening act on the first day, is 66, Grace Slick is 67, and Wavy Gravy is 71!