Did you say “junk mail”?
The Postal Service doesn’t like the term “junk mail”, and for obvious reasons, neither do the people who use direct mailings to sell their products. So it might come as a surprise to find that the Direct Marketing Association (DMA) uses the term in advertisements for its “dmachoice.org” web site. One ad says “Postal service junk mail Choose Only The Catalogs You Want! Free Service Supported by the USPS”. Another reads “Stop Paper Junk Mail” Reduce Mailbox Clutter- Sign Up for DMA’s Mail Preference Service!”
Interestingly enough, the term “junk mail” doesn’t appear on the dmachoice site itself, although it is included in the keyword code for several pages. Keywords are embedded in the HTML code of web pages, and can be used by search engines, but aren’t visible to a person viewing the page.
January 7th, 2008 00:56
Call it what it is, junk/trash!!
January 8th, 2008 02:54
In terms of the opportunities, sales, side jobs and business business bulk mail generates, it should really be pointed out that this mail has many, many benefits. Nothing is ever as it might seem. If outside firms begin to take our business because we place so little importance on it, many of you, to include higher management officials will begin to lose their jobs. So, wise up. Don’t bite the hand that feeds you.