Valassis (formerly ADVO): We’re not abandoning the mail
Recently we linked to a New York Times story about a change in strategy at Valassis, the company which last year took over ADVO, the direct advertising concern that is the US Postal Service’s biggest customer. The Times headline read: “Shifting Coupons, From Clip and Save to Point and Click”. A representative from Valassis used our comment feature to clarify the company’s intentions- here’s what he had to say:
There have been some misperceptions about Valassis’s new consumer facing brand, RedPlum, which I’d like to clarify. The RedPlum portal is not replacing our direct mail package, or for that matter, the inserts in newspapers or any of the many advertising vehicles we provide our clients. The purpose of our extension to the Internet is to provide an avenue to reach people who prefer to shop for values on-line. Our goal is to provide consumers with values how, when and where they want, whether that is online, in their mailbox, on their doorstep, with their newspaper or in their store. Valassis is USPS’s largest customer and we value that relationship.
We look forward to continuing our long-standing relationship with the United States Postal Service and appreciate your assistance in helping us to deliver savings and value opportunities to consumers.
Best regards.
Valassis Representative
