Archive for September, 2009

USPS lost $721 million in August

The postal service has published unaudited financial results for the month of August showing a net loss of $721 million for the month, resulting in a fiscal year to date loss of $6.3 billion with one month left to report. Mail volume continued to decline, coming in at 13.2% below August a year ago. The steepest declines continued to be in standard mail, down 18.4%, periodicals, down 14.2%, and package services, down 18.1%. First class volumes were down by 7.8%.

Total revenue was down by just under a half billion dollars for the month, and down by $5.9 billion for the year to date. Expenses were reduced by 10.6% for the month, but are down by just 2.7% for the year to date, a reduction of less than $2 billion.

No retirement incentive for Postmasters, EAS or Carriers?

According to reports circulating on the web, the postal service has told the postmaster organizations that there will be no retirement incentive offered to postmasters. The USPS says that an incentive wouldn’t make sense, because postmasters who retire would, in most cases, need to be replaced. The organizations had suggested that postmaster vacancies would provide “landing spots” for other employees displaced by changes in the agency.

Another unconfirmed report says that USPS COO Pat Donahoe told a national telecon last week that there would also be no incentive offered to management (EAS) employees, or to letter carriers.

House passes HR 22

House Passes USPS Stopgap Relief
Resounding Vote of Support for HR 22

By a 388-32 vote this afternoon, the House of Representatives approved a substitute version of HR 22, the “United States Postal Service Financial Relief Act of 2009.” To find out how your Member of Congress voted, click here.

The measure now goes to the Senate for approval. NAPS and its members, along with other postal groups, will work to achieve Senate passage of the measure before September 30, the end of the 2009 fiscal year for the Postal Service. Without immediate relief, the Postal Service risks defaulting on its obligation to pay $5.4 billion this year to pre-fund retiree health benefits for future retirees.

NAPS President Ted Keating said after the vote, “Thanks to everyone who contacted their House Member to urge their “YES” vote on HR 22 today. Now let’s make sure the Senate does the right thing, and soon.”

Bruce Moyer
NAPS Legislative Counsel

New Direct Mail to Web API Integrates Social Media Features

Dukky, a revolutionary direct response platform which launched earlier this year, combines traditional direct mail with new media technology. Based on a study conducted by the DMA, 42% of interested direct mail recipients prefer to respond to offers online. Shawn Burst, founder and direct mail pioneer, developed a suite of products to capitalize on this finding by providing a stimulating online user experience combining gift cards and coupons.

A psychologically validated phenomenon, “coupon stigma,” partially explains the generally low usage rates of less than 2% of the traditional direct mail coupon offers. A Journal of Consumer Research study demonstrated that coupon users are stigmatized by others as “cheap.” The study confirms longstanding common knowledge that coupons are, in many cases, not socially acceptable. The Dukky Platform sees higher-than-normal redemption rates because both its offline and online distribution methods avoid this “coupon stigma” by completely changing the frame of reference: both physical and online coupons are reinvented as personalized gift cards.

This innovative patented technology will now be offering a web-service API for direct mail companies and agencies to build scalable, reliable direct mail solutions on the proprietary framework which was built using Amazon’s Elastic Cloud, Content Distribution Network and Simple Storage Service (S3). The API is also integrated with a custom Interactive Voice Response (IVR) component which allows consumers to activate offers over the phone.

Some of the other API features include: personalized URLs, custom landing page development, social media integration with over 45 social networks including Twitter and Facebook, customer profiling, segmenting and automated responders, e-commerce and live analytics reporting.

“Fortune 500 retailers worldwide have shown much interest in our current platform and we feel the API web service is the next appropriate step in the growth of our company,” says Shawn Burst. Burst states that “you have to see it to believe it” and encourages companies to try out the live demo, which can be viewed at:http://www.dukky.com.

USPS loses $865 million in July

Unaudited financial statements files with the Postal regulatory Commission report that the Postal Service lost an additional $865 million in July. That’s better than the $1.3 billion loss reported in June, but brings the total fiscal year to date net loss to $5.6 billion, with two months left left to report in the fiscal year, which ends September 30.

First class mail volume was down 10.9% from July 2008, Standard mail was down by %16.8%, and package services by 18.8%.

On the expense side, total expenses were up by 0.9%, or about $55 million. Personnel expenses, mainly salaries and benefits, were up by 3.8% from the prior year, or $167 million. City and rural carrier compensation expenses were up less than a percentage point from July 2008, while customer service and mail processing compensation (i.e. employees who work inside post offices and processing plants) was down by about 7%, or $104 million. The biggest contributors to the increase in compensation were “other” employees, i.e. administrative, maintenance, postmasters, etc., where compensation was up by 33% or $245 million, and workers compensation payments, up by 17.3% or $18 million.