The USPS Mystery Shopper Program, which seemed to have as its goal making every visit to the Post Office just as annoying as a McDonald’s drive-through, is changing in January. The program, whose name was changed to “Retail Customer Experience” last year, will now be somewhat less regimented in terms of what window clerks are allowed to say to their customers. The “Perfect Transaction Method” apparently wasn’t, and clerks will no longer be required to use it. (The “method” required a litany of questions which assumed that the customer had never mailed anything before in his life, and needed to be apprised of the most expensive method of sending his item before he would be allowed to buy a stamp.) Here is the information on the changes posted on the NAPUS web site:
Retail Customer Experience Program (RCE) Changes
December 29, 2010
The Postal Service has announced changes to the Retail Customer Experience Program (RCE), previously known as the Mystery Shopper Program, which will begin in January, 2011. Currently, Retail Associates (RAs) use the Perfect Transaction method to ask scripted questions to customers who are mailing packages, in which RAs offer specific products that provide features and benefits.
- Beginning in January, 2011, RA’s will no longer be required to use the Perfect Transaction method.
- RA’s can customize their questions to best address individual customer needs.
- Product Offerings and Product Explanation categories will no longer be scored.
- RCE Shopper comments for these categories will be provided for informational purposes only.
- In addition, the HAZMAT question will still be required, but instead of asking the question for each individual package, the question will now be asked for the entire customer visit.
The scoring weights of RCE categories will be revised as follows:
| |
Current Weight |
New Weight |
| RCE Category |
towards |
towards |
| |
overall RCE score |
overall RCE Score |
| WTIL |
25% |
40% |
| HAZMAT |
10% |
15% |
| Product Offering |
25% |
0% |
| Product Explanation |
20% |
0% |
| Promotion & Merchandising |
10% |
25% |
| Image |
10% |
20% |
| Total Weight |
100% |
100% |