Something fishy about the Mystery Shopper program?
Wednesday, June 14th, 2006
That’s the accusation made by a reader at Postalmag.com.
I don’t know about fishiness, but one thing I’ve always been curious about is the correlation between Mystery Shopper scores and retail sales. Do we have numbers that prove that the program actually gets us more revenue? Exactly what is the level of increased retail revenue at offices with high scores?
